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About contacts

Contacts are the people at your clients. In practice, the ones that matter most are referees — the clients a legal directory will contact to verify the work you have claimed.

Directory rankings turn on referee feedback. A submission with unreachable or unresponsive referees is a weak submission regardless of how good the work was.

Two things follow from that:

  • Stale contact details cost rankings. A directory that cannot reach a referee simply drops the reference. It does not chase.
  • Referees are a limited resource. Most directories cap how many you can nominate, and clients tire of being asked. Knowing who you have, at which companies, in which sectors, is what makes that allocation deliberate.
Connected to How
Companies Every contact belongs to one — create the company first
Submissions Nominated as referees; this is their main purpose
Testimonials A testimonial is attributed to the contact who gave it
Matters Contacts can be linked to the work they were involved in
Events Recorded as attendees, which evidences the relationship
  • Labels — labels of entity type Contact must exist before they can be applied.
  • Industries and practices — the tagging that makes referee matching work.